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Coffee Origin: Huatusco de Chicuellar, Mexican state of Veracruz. Veracruz, officially known as Heroica Veracruz, is a major port city and municipality on the Gulf of Mexico. Huatusco is located along the coast in the central part of the state approximately 200 miles east of Mexico City.
In the cup this coffee shows a very intense aroma with impressive fruity and sweet notes. A lively coffee, the taste is fruity at first but then becomes very chocolaty. A creamy texture gives a long and pleasant finish.
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The coffee producers in Huatusco grow coffee as their main agricultural product. The majority of the residents are indigenous and they speak a variety of local languages. The farmers process this coffee in the wet mill called Beneficio Santa Rosa in Cosautlan de Carvajal. The coffee is grown on volcanic soils between 4,265 and 4,920 feet above sea level and contains Mundo Novo, Garnica, Bourbon & Typica varieties.
After experiencing several unsuccessful government and development-agency projects aimed at assisting coffee producers in the region, a group of small-scale farmers from Huatusco, Mexico decided to take matters into their own hands to lift themselves out of poverty. The group of farmers was led by Mr. Manuel Sedas Rincón, a local teacher who believed their culture and economic and financial gains should not end up in the hands of multinationals or other large organizations, but rather in the hands of the farmers. Under his leadership in 1980, the farmers organized themselves into a group to sell their coffee. The formally became the Unión Regional de Pequeños Productores de Café Huatusco (HUATUSCO) in 1992 and achieved Fair Trade certification in 1995.
Today, HUATUSCO has an estimated 2,385 members and provides an additional 3,500 small producers with commercialization and marketing services. As a community organization, they claim to have helped over 25,000 people in the state of Veracruz where they are located. Collectively, the organization finds new and more efficient ways to cultivate and market their high quality Arabica coffee. Direct connections with specialty markets in the United States and Europe have enhanced their production and sales. Women make up a large number of their workforce. Together, they work to overcome current challenges such as globalization and market inconsistencies, and to maintain a value product in the best interest of the community. The organization exports to markets in the United States, Belgium, Denmark, Holland and other European nations.
Flag Description: Three equal vertical bands of green (hoist side), white, and red; Mexico's coat of arms (an eagle with a snake in its beak perched on a cactus) is centered in the white band; green signifies hope, joy, and love; white represents peace and honesty; red stands for hardiness, bravery, strength, and valor; the coat of arms is derived from a legend that the wandering Aztec people were to settle at a location where they would see an eagle on a cactus eating a snake; the city they founded, Tenochtitlan, is now Mexico City.
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